The 4 Essentials: A Misfit's Journey (#1 Amazon)
A NY Times Bestseller, this is the 2023 Audio Book narrated by Cliff Michaels. Includes 1-Day MBA E-Course Tools, Quiz, Live Highlights & More!
(5-Hr Audio Book + More) Taking audiences on a street-smart journey & paradigm shift in global education, Cliff Michaels shares trials & triumphs as a dyslexic student who dropped out of USC at 19. He soon launched successful companies in real estate & finance, then lost it all as Co-Founder of a pioneering tech firm during the DotCom Crash of 2000. Spotlighting mentors from Socrates & Spielberg to Artists & Entrepreneurs, Cliff shares how he bounced back from personal & professional loss, discovering his greater purpose & smarter roads to success & happiness through 4 Essentials (mindset, strategies, values, purpose). Challenge exercises & speaker highlights in this e-course provide a blueprint to Cliff's Real-World MBA (Masters in Basic Abilities)."Cliff's writing is creative and inspirational. I highly recommended "The 4 Essentials." Blake Mycoskie • Founder, TOMS Shoes "Cliff Michaels delivers a powerful path to profits, passion, and purpose." Tony Hsieh • CEO, Zappos "Cliff's '4 Essentials' change the way we teach & learn success principles. The response from 100s of students at USC's top entrepreneur class was amazing. Fight on!" Blake Spencer • Class Pres., USC Business School "When Cliff spoke at our class, the students ranked him our #1 speaker. "The 4 Essentials" is now a part of my curriculum, sharing the entrepreneurial spirit." Alice Heiman • Entrepreneur Prof, Univ. of Nevada
"MY LESSONS FROM THE EDGE" is Cliff's mini-memoir & misfit's journey through life, school & entrepreneurship. A fun, fast-paced, one-of-a-kind learning experience!
1) ESSENTIAL 1: Discover why MINDSET is the catalyst to growth, and a critical bridge to creativity, wealth, happiness, and overcoming challenges.
2) ESSENTIAL 2: Discover why STRATEGIES such as goals, focus, and people skills are critical to result-driven people, teams, leaders & organizations.
3) ESSENTIAL 3: Discover why VALUES such as integrity, humility, gratitude, and sportsmanship are keys to thriving careers, communities, and relationships.
4) ESSENTIAL 4: Discover why PURPOSE principles such as passion, friends, family, health, and making a difference are driving forces to personal & professional growth.
BONUS CONTENT: Tools, Challenge Exercises, Live Book Tour Highlights, Cliff's Movie Picks + Optional Quiz & Completion Certificate.
CLIFF'S RECORDING SECRET: Like all of Cliff's e-courses, The 4 Essentials book was narrated by Cliff in his home studio, then edited with sound effects to make the listening experience more fun. ENJOY THE JOURNEY!
FUN FACT: The 4 Essentials was originally subtitled "of Entrepreneurial Thinking: What Successful People Didn't Learn in School." When fans sent letters sharing their "misfit journeys", Cliff updated the sub-title to reflect the book's broader themes. A number of teachers in many fields have added The 4 Essentials to their high school & college curriculums.
Fun & Inspirational Quotes Galore!
The Power of "Thank-You" Notes
Creative Thinking & Result-Driven Practice
Self Discovery & Intelligence Styles
Embracing Chaos, Decisions & Change
Resolving Personal & Team Roadblocks
Defining Success & The Happiness Mindset
S.M.A.R.T. Goals, Focus & Time Management
10 Motivational Drivers & Leadership Lessons
Connecting Mindset & Strategies to Values & Purpose
BOOK & COURSE OVERVIEW: The 4 Essentials: A Misfit's Journey to Mindset, Strategies, Values & Purpose
Pre-Course Survey (your feedback helps)
Cliff's Backstory of The 4 Essentials • Filmed Live at USC's #1 Entrepreneur Class • Host Professor Dave Belasco (2012)
NY Times Bestseller • Coach • Consultant • Facilitator • Entrepreneur • VC • Real Estate & Mortgage Strategist
BORN in NEW YORK and raised in L.A, Cliff lives in Del Mar, California. Known for his fun, down-to-earth style, Cliff brings a passionate, result-driven approach to every challenge.
FOUNDED in 1992, Cliff Michaels & Associates provides e-courses, consulting & resources for students, families, leaders, investors & entrepreneurs. A broker, writer & investor over 30 years, Cliff specializes in start-ups, venture capital, mortgages, real estate & global education.
A NEW YORK TIMES BESTSELLER, Cliff's first book (The 4 Essentials) hit #1 on Amazon and is part of his 1-Day MBA E-Course Series (Masterclasses in Basic Abilities). In 2016, Cliff's 1-Day-MBA Workshop was one of TEDxLA's highest-rated events.
PAST PRESIDENT of Young Entrepreneurs' Org L.A, Cliff developed YEO's first charity & mentor programs in 2003, benefitting Boys & Girls Club and Inclusion Matters Playgrounds. Philanthropy has been a personal mission ever since.
GIVING BACK > For 25 years, Cliff has been a supporter of the arts & youth learning programs. With each sale, FREE courses go to students in need. Cliff is also a member of USC’s Ed-Tech Incubator, building greater access to remote-learning for underserved communities.
SPONSOR EDUCATION! To GIFT Cliff's e-courses & workshops or to customize a live-training event, please visit our SPONSOR PAGE!
Masterclasses in Basic Abilities
Created & Instructed by Cliff Michaels
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