A Memoir of Heroes, Life Lessons, Paradigm Shifts & Entrepreneurship

Inspired by thought-provoking stories on 4 Essentials (mindset, strategies, values, purpose), this masterclass edition of Cliff's NY Times Bestseller explores how we define & manifest success. On a street-wise journey of trials & triumphs, Cliff shares lessons as a dyslexic student who dropped out of USC at 19, then launched companies in real estate, education & technology in his 20s. Drawing on over 100 famous mentors from Socrates & DaVinci to Activists & Entrepreneurs, The 4 Essentials empower each of us to earn a real-world MBA (Masters in Basic Abilities). This is a fun, fast-paced book for misfits & mavens in search of their Mission Possible!

"Cliff's writing is creative & inspirational. I highly recommend "The 4 Essentials." Blake Mycoskie • Founder, TOMS Shoes

"Cliff Michaels delivers a powerful path to profits, passion & purpose." Tony Hsieh • CEO, Zappos

"A visionary leader & social entrepreneur, Cliff sets a winning bar for life & business training." Peter Thomas, Chair Emeritus, Entrepreneurs' Organization (EO)

  • HIGHLIGHTS: Over 100 Short Stories & Inspirational Quotes • Defining Success & Happiness • Motivational Drivers • Leadership Keys • The Power of Thank-You Notes • Creative Thinking • Result-Driven Practice • Emotional intelligence • Embracing Change 

  • MY LESSONS FROM THE EDGE > Cliff's misfit journey through life, school & entrepreneurship. A unique learning experience.

  • ESSENTIAL 1: MINDSET > Discover your best catalyst to personal & professional growth.

  • ESSENTIAL 2: STRATEGIES > Discover why goals, focus & people skills are core to students & professionals alike.

  • ESSENTIAL 3: VALUES > Discover why integrity, humility & gratitude are keys to thriving careers & relationships.

  • ESSENTIAL 4: PURPOSE > Discover why passion, friends, family, health, and making a difference are driving forces to happiness & success.

  • BONUSES: Challenge Exercises • Speaking Highlights

  • FUN FACT: In 2012, this book was originally titled "The 4 Essentials of Entrepreneurial Thinking: What Successful People Didn't Learn in School." When fans sent letters sharing their journeys as misfits & mavens, Cliff updated the title to reflect the book's broader themes.

Course Lessons

    1. Cliff Notes + What You'll Learn!

    2. WATCH CLIFF's LIVE TALK at USC: Personal Journey, Gaps in Education, Experience Myth, Diary of a Dotcom, Discovering The 4 Essentials. Filmed at USC's #1 Entrepreneur Class hosted by Prof. Dave Belasco. (2012 NY Times Bestseller Tour, 13-min video)

    1. READ "The 4 Essentials" Full E-Book here. See next section to start the Audio Book narrated by Cliff. if you need a paperback, Kindle, or Audible edition, please visit Amazon.com

    1. BOOK INTRO: Misfits, Rebels & Troublemakers • Cliff's Journey Intro • The 4 Essentials to Inspire, Fill Gaps, and Raise the Bar for Global Education & Workplace Training (9:12)

    1. Chapter 1 • A Misfit's Journey Begins (9:17)

    1. Chapter 2 • Life 101 & Street Smarts (4:36)

    1. Chapter 3 • A Unique College Experience (12:12)

Course Details

  • $39.95
  • 36 lessons

About Cliff

Entrepreneur • Facilitator • Coach • NY Times Bestseller

Testimonials

Essential Life + Biz Skills

A Masterclass Series of E-Courses by Cliff Michaels